Levy, Michael creator Weitz, Barton A. Grewal, Dhruv. text bibliography nyu 2014 9th ed. monographic eng

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xxxiii, 670 pages : colored illustrations ; 29 cm. Contents: 1. The world of retailing: Introduction to the world of retailing -- Types of retailers -- Multichannel retailing -- Customer buying behavior -- 2. Retailing strategy: Retail market strategy -- Financial strategy -- Retail locations -- Retail site location -- Human resource management -- Information systems and supply chain management -- Customer relationship management -- 3. Merchandise management -- Managing the merchandise planning process buying merchandise -- retail pricing retail communication Mix -- Store management: Managing the store -- Store layout, design, and visual merchandising -- Customer service -- Michael Levy, Barton A. Weitz and Dhruv Grewal. Includes bibliographical references and index. Retail trade Management HF5429.L48(9e) 658.8/7 9781259060663 1259060667 2013030858 DLC 130809 20211123115521.0 17845312 eng