@book{8075,
	author = {Keller, Kevin Lane,},
	title = {Strategic brand management:},
	publisher = {Pearson,},
	year = {2013.},
	address = {Upper Saddle River:},
	edition = {4th ed.},
	url = {http://www.loc.gov/catdir/toc/ecip079/2007003552.html}
}