02177cam a2200337 a 4500 14712820 OSt 20211122161529.0 070126s2008 njua b 001 0 eng 2007003552 9780273779414 0273779419 (OCoLC)ocm80461138 (OCoLC)80461138 DLC LC YDX BAKER BTCTA YDXCP NLGGC OCLCG DLC HD69.B7.K45(4e) 658.8/27 22 85.40 bcl Keller, Kevin Lane, Strategic brand management: building, measuring, and managing brand equity. / Kevin Lane Keller. 4th ed. Upper Saddle River: Pearson, 2013. 590 p. : col. ill. ; 27 cm. Includes bibliographical references and index. Contents: 1. Opening perspectives: brands and brand management -- 2. Developing a brand strategy: Customer- based equity and brand positioning -- Brand resonance and the brand value chain -- 3. Designing and implementing brand marketing programs: Choosing brand elements to build equity -- Designing marketing programs to build equity -- Integrating marketing communications to build brand equity -- Leveraging secondary brand associations to build brand equity -- 4.Measuring and interpreting brand performance: Developing a brand equity measurement and management system -- Measuring sources of brand equity: customer mind-set -- Measuring outcomes of brand equity: capturing market performance -- 5. Growing and sustaining brand equity: Design and implementing branding architecture strategies -- Introducing and naming new products and brand extensions -- Managing brands over time -- Managing brands over geographic boundaries and market segments -- 6. Closing perspectives: Closing observation -- Brand name products Management. Table of contents only http://www.loc.gov/catdir/toc/ecip079/2007003552.html 7 cbc orignew 1 ecip 20 y-gencatlg lcc BK 8075 15575 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-07 HD69.B7.K45(4e) K/1492/1492/19 2021-11-22 00:00:00 1 2021-11-22 BK 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-07 HD69.B7.K451(4e) K/1544/1544/19 2021-11-22 00:00:00 2 2021-11-22 BK 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-07 HD69.B7.K452(4e) K/1545/1545/19 2021-11-22 00:00:00 3 2021-11-22 BK 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-07 HD69.B7.K453(4e) K/1546/1546/19 2021-11-23 00:00:00 4 2021-11-22 BK