01521nam a2200253 a 4500 4509961 OSt 20211123154746.0 980708s1999 txua b 001 0 eng 9781292060163 1292060166 DLC LC HF5415.2.M29 Malhotra, Naresh K. Essentials of marketing research: a hands-on orientation. / Naresh K. Malhotra. Harlow, England: Pearson, 2015. 432 p. : col. ill. ; 26 cm. Includes bibliographical references and index. Contents: 1. Introduction and early phase of marketing research: Introduction to marketing research -- Defining the marketing research problem and developing an approach -- 2. Research design formulation: Research design, secondary and syndicated data -- Qualitative research -- Survey and observation -- Experimental and casual research -- Measurement and scaling -- Questionnaire and form design -- Sampling design and procedures -- 3. Data collection, analysis, and reporting: Data collection and preparation -- Data analysis: frequency distribution, hypothesis testing, and cross tabulation -- Data analysis: Hypothesis testing and related to differences, correlation and regression -- Report preparation and presentation -- Marketing research. 7 cbc orignew 2 opcn 19 y-gencatlg lcc BK 8082 15582 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-06 0 HF5415.2.M29 K/1401/1401/19 2021-11-22 00:00:00 1 2021-11-22 BK 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-06 0 HF5415.2.M291 K/1402/1402/19 2021-11-22 00:00:00 2 2021-11-22 BK 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-06 0 HF5415.2.M292 K/1403/1403/19 2021-11-22 00:00:00 3 2021-11-22 BK 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-06 0 HF5415.2.M294 K/1574/1574/19 2021-11-22 00:00:00 5 2021-11-22 BK 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-06 0 HF5415.2.M295 K/1575/1575/19 2021-11-22 00:00:00 6 2021-11-22 BK 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2022-07-12 HF5415.2.M293 K/2899/0033/22 2022-11-30 00:00:00 4 2021-11-22 BK