TY  - BOOK
AU  - 
TI  - Essentials of marketing research: a hands-on orientation.
SN  - 9781292060163
AV  - HF5415.2.M29 
PY  - 2015///
CY  - Harlow, England
PB  - Pearson
KW  - Marketing research
N1  - Includes bibliographical references and index; Contents: 1. Introduction and early phase of marketing research: Introduction to marketing research -- Defining the marketing research problem and developing an approach -- 2. Research design formulation: Research design, secondary and syndicated data -- Qualitative research -- Survey and observation -- Experimental and casual research -- Measurement and scaling -- Questionnaire and form design -- Sampling design and procedures -- 3. Data collection, analysis, and reporting: Data collection and preparation -- Data analysis: frequency distribution, hypothesis testing, and cross tabulation -- Data analysis: Hypothesis testing and related to differences, correlation and regression -- Report preparation and presentation --
ER  -