Verhage, Bronis. <br/><br/>
Marketing:  A Global Perspective. / 
Bronis Verhage. 
 - xxv, 750 pages :  illustrations ;  25 cm 
<br/><br/> Includes index. 
<br/><br/>Contents: 1. Insight into marketing: What is marketing? -- Strategy development and marketing planning -- The marketing environment -- 2. Analyzing the market: Buying behaviour -- Marketing research and marketing information -- Market segmentation and positioning -- 3. Product decisions: Product strategy and services marketing -- New product development -- 4. Promotion decisions: Marketing communication strategies -- Advertising -- Sales management -- 5. Pricing decision: Pricing strategy and price determination -- 6. Distribution decisions: Distribution -- Retailing -- Global marking --     
<br/><br/><label>ISBN: </label>9781408064900 (pbk.) 
<br/><br/><label>LCCN: </label>2014469531 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.V38