01581cam a2200337 i 4500 18376624 OSt 20211123151818.0 141118s2014 at a 001 0 eng 2014469531 9781408064900 (pbk.) DLC eng rda LC pcc HF5415.V38 Verhage, Bronis. Marketing: A Global Perspective. / Bronis Verhage. Australia: Cengage Learning, 2014 xxv, 750 pages : illustrations ; 25 cm text txt rdacontent text txt rdacontent unmediated n rdamedia unmediated n rdamedia volume nc rdacarrier volume nc rdacarrier Includes index. Contents: 1. Insight into marketing: What is marketing? -- Strategy development and marketing planning -- The marketing environment -- 2. Analyzing the market: Buying behaviour -- Marketing research and marketing information -- Market segmentation and positioning -- 3. Product decisions: Product strategy and services marketing -- New product development -- 4. Promotion decisions: Marketing communication strategies -- Advertising -- Sales management -- 5. Pricing decision: Pricing strategy and price determination -- 6. Distribution decisions: Distribution -- Retailing -- Global marking -- Marketing. 7 cbc origres 2 ncip 20 y-gencatlg lcc BK 8083 15583 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-06 0 HF5415.V38 K/1468/1468/19 2021-11-22 00:00:00 1 2021-11-22 BK 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-06 0 HF5415.V381 K/1469/1469/19 2021-11-22 00:00:00 2 2021-11-22 BK 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-06 0 HF5415.V382 K/1470/1470/19 2021-11-22 00:00:00 3 2021-11-22 BK 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-06 0 HF5415.V383 K/1471/1471/19 2021-11-22 00:00:00 4 2021-11-22 BK