TY  - BOOK
AU  - Verhage,Bronis
TI  - Marketing: A Global Perspective. 
SN  - 9781408064900 (pbk.)
AV  - HF5415.V38 
PY  - 2014///
CY  - Australia
PB  - Cengage Learning
KW  - Marketing
N1  - Includes index; Contents: 1. Insight into marketing: What is marketing? -- Strategy development and marketing planning -- The marketing environment -- 2. Analyzing the market: Buying behaviour -- Marketing research and marketing information -- Market segmentation and positioning -- 3. Product decisions: Product strategy and services marketing -- New product development -- 4. Promotion decisions: Marketing communication strategies -- Advertising -- Sales management -- 5. Pricing decision: Pricing strategy and price determination -- 6. Distribution decisions: Distribution -- Retailing -- Global marking --
ER  -