Hutt, Michael D. <br/><br/>
Business marketing management:  B2B / 
Michael D. Hutt, Thomas W. Speh. 
 - London:  South-Western, Cengage Learning,  2014. 
 - xvii, 348 p. :  ill. ;  27 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/>Contents: 1. The environment of business marketing: A  business marketing perspective -- 2. Managing relationships in business marketing: Organizational buying behaviour -- Customer relationship management strategies for business markets 3. Assessing market opportunities: Segmenting the business market and estimating segment demand -- 4. Formulating business marketing strategy: Business marketing planning: strategic perspectives -- Business marketing strategies for global markets -- Managing products for business markets -- Managing service for business markets -- Managing innovation and new industrial product development -- Managing business marketing channels -- Supply chain management -- Pricing strategies for business markets -- Business marketing communications -- 5. Evaluating business marketing strategy and performance: Marketing performance measurement --  
<br/><br/><label>ISBN: </label>9781408093719 
<br/><br/><label>LCCN: </label>2011944035 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Industrial marketing--Management--Case studies.
<br/><br/><label>LC Class. No.: </label>HF5415.13.H97 
<br/><br/><label>Dewey Class. No.: </label>658.8/04