01516nam a22002057a 4500 OSt 20211123130128.0 120510t xxu||||| |||| 00| 0 eng d LC HF5415.Q26 Quarde, Dalan O. Marketing for English-speaking West Africa: a scientific approach. / Dalan O. Quarde Marketing (Student frugal ed.) Accra: Annex Learning, 2018. 354 p. : ill.; Contents: 1. Introduction: Target market in West Africa: Target of Nigeria and Ghana -- Target market of Liberia Sierra Leone and the Gambia -- 2. West African marketing environment: The marketing environment -- Market segmentation -- 3. Customer Behaviour: Consumers buying behaviour -- Alternative buyers behaviour -- 4. Marketing research: Research and consumer information -- 5. Product Module: Tangible products -- 6. Estimating future demand: Sales forecasting -- 7. Pricing concepts: Pricing objectives and policies -- Pricing methods for goods and services -- 8. The place module: Channel of distribution -- Managing middlemen in channels -- Logistics and physical distribution -- 9. Communication and promotion: Integrated marketing communication -- Advertisement management -- Sales promotion management -- Publicity and public relations -- Packaging and branding -- 10. Operations and strategies: Sales force management -- Strategic marketing practices -- Marketing. lcc BK 8088 15588 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-07 0 HF5415.Q26 K/1538/1538/19 2021-11-23 00:00:00 1 2021-11-23 BK 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-07 0 HF5415.Q261 K/1539/1539/19 2021-11-23 00:00:00 2 2021-11-23 BK 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-07 0 HF5415.Q262 K/1540/1540/19 2021-11-23 00:00:00 3 2021-11-23 BK 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-07 0 HF5415.Q263 K/1541/1541/19 2021-11-23 00:00:00 4 2021-11-23 BK