Quarde, Dalan O. creator text xxu Accra Annex Learning 2018 (Student frugal ed.) monographic eng

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354 p. : ill.; Contents: 1. Introduction: Target market in West Africa: Target of Nigeria and Ghana -- Target market of Liberia Sierra Leone and the Gambia -- 2. West African marketing environment: The marketing environment -- Market segmentation -- 3. Customer Behaviour: Consumers buying behaviour -- Alternative buyers behaviour -- 4. Marketing research: Research and consumer information -- 5. Product Module: Tangible products -- 6. Estimating future demand: Sales forecasting -- 7. Pricing concepts: Pricing objectives and policies -- Pricing methods for goods and services -- 8. The place module: Channel of distribution -- Managing middlemen in channels -- Logistics and physical distribution -- 9. Communication and promotion: Integrated marketing communication -- Advertisement management -- Sales promotion management -- Publicity and public relations -- Packaging and branding -- 10. Operations and strategies: Sales force management -- Strategic marketing practices -- Dalan O. Quarde Marketing HF5415.Q26 120510 20211123130128.0