text xxu Accra Sub-Saharan Publication 2005 monographic eng

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208 p: ills. ; Contents: Marketing culture and performance in service firms -- Marketing effectiveness and customer retention in the service sector -- Marketing effectiveness and business performance in the hotel industry -- Marketing culture and customer retention in the tourism industry -- Marketing effectiveness and customer retention in the airline industry -- Marketing culture and business performance in the airline industry -- Marketing culture and customer retention in the financial services industry -- Marketing effectiveness and business performance in the financial services industry. edited by Kwaku Appiah-Adu Includes bibliographical references. HD9987.I47.A94 9988550510 120503 20210414113933.0