01961cam a22003374a 4500 12388168 OSt 20211124113658.0 010423s2002 maua b 001 0 eng 2001024810 9780538756372 0538756373 DLC DLC DLC pcc HF5415.P65 658.8/48 21 Pride, William M. Marketing foundations. / William M. Pride, O. C. Ferrell 4th ed. New York: South-Western, 2011. xix, 474 p. + [various pagings] : ill. ; Includes bibliographical references and indexes. Contents: 1. Strategic marketing and its environment: Customer-driven strategic marketing -- Planning marketing strategies -- The marketing environment, social responsibility and ethics -- 2. Marketing research and target markets: Marketing research and information systems -- Target markets; segmentation and evaluation -- 3. Customer behavior: Consumer buying behavior -- Business markets and buying behavior -- Global markets and international marketing -- 4. Product decisions: Product, branding and packaging concepts -- Developing and managing goods and services -- 5. Pricing decisions: Pricing fundamentals -- Pricing management -- 6. Distribution decisions: Marketing channels and supply-chain management -- Retailing, direct marketing and wholesaling -- 7. Promotion decisions: Integrated marketing communications -- Advertising and public relations -- Personal selling and sales promotion -- Export marketing. International business enterprises. Gilly, Mary C. Graham, John I. 7 cbc orignew 1 ocip 20 y-gencatlg lcc BK 8091 15591 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-06 HF5415.P65 K/1416/1416/19 2021-11-24 00:00:00 1 2021-11-24 BK 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-06 0 HF5415.P651 K/1417/1417/19 2021-11-24 00:00:00 2 2021-11-24 BK 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-06 0 HF5415.P652 K/1418/1418/19 2021-11-24 00:00:00 3 2021-11-24 BK 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-06 0 HF5415.P653 K/1419/1419/19 2021-11-24 00:00:00 4 2021-11-24 BK