TY  - BOOK
AU  - 
AU  - 
AU  - 
TI  - Marketing foundations.
SN  - 9780538756372
AV  - HF5415.P65 
U1  - 658.8/48 21
PY  - 2011///
CY  - New York
PB  - South-Western
KW  - Export marketing
KW  - International business enterprises
N1  - Includes bibliographical references and indexes; Contents: 1. Strategic marketing and its environment: Customer-driven strategic marketing -- Planning marketing strategies -- The marketing environment, social responsibility and ethics -- 2. Marketing research and target markets: Marketing research and information systems -- Target markets; segmentation and evaluation -- 3. Customer behavior: Consumer buying behavior -- Business markets and buying behavior -- Global markets and international marketing -- 4. Product decisions: Product, branding and packaging concepts -- Developing and managing goods and services -- 5. Pricing decisions: Pricing fundamentals -- Pricing management -- 6. Distribution decisions: Marketing channels and supply-chain management -- Retailing, direct marketing and wholesaling -- 7. Promotion decisions: Integrated marketing communications -- Advertising and public relations -- Personal selling and sales promotion --
ER  -