TY - BOOK AU - Dalrymple,Douglas J. AU - Cron,William L. AU - DeCarlo,Thomas E. TI - Sales management. SN - 047123060X (alk. paper) AV - HF5438.4.D34(8e) U1 - 658.8/1 21 PY - 2004/// CY - Hoboken, NJ PB - Wiley KW - Sales management KW - Sales Management KW - Case studies N1 - Includes bibliographical references (p. 565-581) and indexes; Contents: Introduction to selling and sales management -- Strategy and sales program planning -- Sales opportunity management -- Account relationship management -- Customer interaction management -- Sales force organization -- Recruiting and selecting personnel -- Sales training -- Leadership -- Ethical leadership -- Motivating salespeople -- Compensating salespeople -- Evaluating performance -- UR - http://www.loc.gov/catdir/description/wiley041/2004273175.html UR - http://www.loc.gov/catdir/toc/wiley041/2004273175.html UR - http://www.loc.gov/catdir/enhancements/fy0620/2004273175-b.html ER -