Solomon, Michael R. <br/><br/>
Consumer behavior: buying, having, and being. / 
Michael R. Solomon. 
 - 11th ed. 
 - Upper Saddle River, N.J. :  Pearson,  2015. 
 - xxii, 582 p. :  ill. (chiefly col.) ;  29 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/>Contents: 1. Foundation of consumer behavior: Buying, having, and bieng: an introduction to consumer behavior -- Decision making and consumer behavior Cultural influence on consumer decision making -- Consumer and social well-being -- 2. Internal influences on consumer behavior: Perception -- Learning and memory -- The self -- Attitude and persuasion -- 3. External influences on consumer behavior: Group and situational effects on consumer behavior -- Consumer identity I: sex roles and subcultures  -- Consumer identity II: social class and lifestyles -- Networked consumer behavior: word-of-mouth, social media, and fashion --   
<br/><br/><label>ISBN: </label>9780133450897 0133450899 
<br/><br/><label>LCCN: </label>2013038389 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.
<br/><br/><label>LC Class. No.: </label>HF5415.32.S6(11e)