TY  - BOOK
AU  - Solomon,Michael R.
TI  - Consumer behavior: buying, having, and being.
SN  - 9780133450897
AV  - HF5415.32.S6(11e)  
PY  - 2015///
CY  - Upper Saddle River, N.J.
PB  - Pearson
KW  - Consumer behavior
N1  - Includes bibliographical references and indexes; Contents: 1. Foundation of consumer behavior: Buying, having, and bieng: an introduction to consumer behavior -- Decision making and consumer behavior Cultural influence on consumer decision making -- Consumer and social well-being -- 2. Internal influences on consumer behavior: Perception -- Learning and memory -- The self -- Attitude and persuasion -- 3. External influences on consumer behavior: Group and situational effects on consumer behavior -- Consumer identity I: sex roles and subcultures  -- Consumer identity II: social class and lifestyles -- Networked consumer behavior: word-of-mouth, social media, and fashion --
ER  -