Siegel, Carolyn F. <br/><br/>
Marketing:  foundations and applications. / 
Carolyn F. Siegel. 
 - Chicago:  Irwin/Mirror Press,  1996. 
 - (various paging) :  ill. (some col.) ;  26 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/>Contents: 1. Introduction: market place, decision making, and consumers: An introduction to marketing -- Making marketing decisions- developing marketing plan -- Segmenting the market: consumer buying decisions -- 2. Market analysis-- a broader perspective: The marketing environment -- Multicultural and international marketing -- Marketing research and information technology -- 3. The marketing mix: Understanding product -- Product processes -- Understanding price -- Place; the role of retailing -- Place; Distribution and wholesaling -- Understanding promotion -- The promotion mix; advertising, sales promotion, personal selling, public relation, and direct marketing --4. Extending marketing:  Extending marketing: marketing services and not-for-profit marketing -- managing marketing -- 
<br/><br/><label>ISBN: </label>0256162980 (alk. paper) 9780256162981 
<br/><br/><label>LCCN: </label>95004179  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.S46  
<br/><br/><label>Dewey Class. No.: </label>658.8