01700cam a2200277 a 4500 2085918 OSt 20211124142150.0 950202s1996 ilua b 001 0 eng 95004179 0256162980 (alk. paper) 9780256162981 DLC LC DLC HF5415.S46 658.8 20 Siegel, Carolyn F. Marketing: foundations and applications. / Carolyn F. Siegel. Chicago: Irwin/Mirror Press, 1996. (various paging) : ill. (some col.) ; 26 cm. Includes bibliographical references and indexes. Contents: 1. Introduction: market place, decision making, and consumers: An introduction to marketing -- Making marketing decisions- developing marketing plan -- Segmenting the market: consumer buying decisions -- 2. Market analysis-- a broader perspective: The marketing environment -- Multicultural and international marketing -- Marketing research and information technology -- 3. The marketing mix: Understanding product -- Product processes -- Understanding price -- Place; the role of retailing -- Place; Distribution and wholesaling -- Understanding promotion -- The promotion mix; advertising, sales promotion, personal selling, public relation, and direct marketing --4. Extending marketing: Extending marketing: marketing services and not-for-profit marketing -- managing marketing -- Marketing. 7 cbc orignew 1 ocip 19 y-gencatlg lcc BK 8100 15600 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-07 0 HF5415.S46 K/1611/1611/19 2021-11-24 00:00:00 2021-11-24 BK