TY  - BOOK
AU  - Siegel,Carolyn F.
TI  - Marketing: foundations and applications. 
SN  - 0256162980 (alk. paper)
AV  - HF5415.S46  
U1  - 658.8 20
PY  - 1996///
CY  - Chicago
PB  - Irwin/Mirror Press
KW  - Marketing
N1  - Includes bibliographical references and indexes; Contents: 1. Introduction: market place, decision making, and consumers: An introduction to marketing -- Making marketing decisions- developing marketing plan -- Segmenting the market: consumer buying decisions -- 2. Market analysis-- a broader perspective: The marketing environment -- Multicultural and international marketing -- Marketing research and information technology -- 3. The marketing mix: Understanding product -- Product processes -- Understanding price -- Place; the role of retailing -- Place; Distribution and wholesaling -- Understanding promotion -- The promotion mix; advertising, sales promotion, personal selling, public relation, and direct marketing --4. Extending marketing:  Extending marketing: marketing services and not-for-profit marketing -- managing marketing --
ER  -