01238cam a22002534a 4500 14134403 OSt 20211125101527.0 051006s2007 njua b 001 0 eng 0130895024 DLC DLC YDX BAKER DLC HF5415.33.U6.H36 dc21 658.8'342 Hanna, Nessim Consumer behavior: an applied approach. / Nessim Hanna, Richard Wozniak Upper Saddle River, N.J. : Prentice Hall, 2001. xxi, 586 p. : col. ill. ; Includes bibliographical references and indexes. Contents: Introduction to consumer behavior -- Consumer research -- Segmentation, Targeting, and positioning -- Consumer perception -- Consumer learning and memory -- Consumer attitudes -- Motivation and emotion -- Personality, lifestyle, and self- concept -- Consumer decision making -- Communication -- Diffusion of innovations -- Group influence -- The family and generational cohorts -- Personal influence and word of mouth -- Social class -- Culture and microcultures -- Consumer behavior. Consumer behavior -- United States Wozniak, Richard lcc BK 8102 15602 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-07 0 HF5415.33.U6.H36 K/1647/1647/19 2021-11-24 00:00:00 2021-11-24 BK