01379cam a22002654a 450000100090000000300040000900500170001300800410003002000150007104000300008605000240011608200200014010000180016024500770017826000540025530000310030950400530034050504800039365000230087365300390089670000210093594200120095699900160096895201290098414134403OSt20211125101527.0051006s2007    njua     b    001 0 eng    a0130895024  aDLCcDLCdYDXdBAKERdDLC00aHF5415.33.U6.H36b   2dc21a658.8'342  qHanna, Nessim10aConsumer behavior: an applied approach. /cNessim Hanna, Richard Wozniak  aUpper Saddle River, N.J. :bPrentice Hall,c2001.  axxi, 586 p. :bcol. ill. ;  aIncludes bibliographical references and indexes.  aContents: Introduction to consumer behavior -- Consumer research -- Segmentation, Targeting, and positioning -- Consumer perception -- Consumer learning and memory -- Consumer attitudes -- Motivation and emotion -- Personality, lifestyle, and self- concept -- Consumer decision making -- Communication -- Diffusion of innovations -- Group influence -- The family and generational cohorts -- Personal influence and word of mouth -- Social class -- Culture and microcultures -- 0aConsumer behavior.  aConsumer behavior -- United States  qWozniak, Richard  2lcccBK  c8102d15602  00102lcc4070aWIUC-KLbWIUC-KLcGENd2019-11-07l0oHF5415.33.U6.H36pK/1647/1647/19r2021-11-24 00:00:00w2021-11-24yBK