01702cam a2200361 i 4500 17454039 OSt 20211125124326.0 120906s2014 ohua b 001 0 eng 2012948792 9781285091136 1285091132 DLC eng LC rda pcc HF5429.R47(8e) 658.8/7 23 Dunne, Patrick M. Retailing. / Patrick M. Dunne, Robert F. Lusch, James R. Carver. 8th ed. Mason, OH: South-Western Cengage Learning, 2014. xxxi, 683 pages : color illustrations ; 26 cm. text rdacontent unmediated rdamedia volume rdacarrier Includes bibliographical references and indexes. Contents: 1. Introduction to retailing: Perspectives on retailing -- Retail strategic planning and operations management -- 2. The retail environment: Retails customers -- Evaluating the competition in retailing -- Managing the supply chain -- Legal and ethical behavior -- 3. Market selection and location analysis: Market selection and retail location analysis -- 4. Managing retail operations: Managing a retailer's finances -- Merchandise buying and handling -- Retail pricing -- Advertising and retails selling -- Stier layout and design -- 5. Retailing's future: Reforming retails strategy -- Retail trade. Lusch, Robert F. Carver, James R. 7 cbc orignew 2 epcn 20 y-gencatlg lcc BK 8113 15613 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2021-11-25 0 HF5429.R47(8e) K/1405/1405/19 2021-11-25 00:00:00 2021-11-25 BK