Retailing
Dunne, Patrick M.
creator
Lusch, Robert F.
Carver, James R.
text
bibliography
ohu
Mason, OH
South-Western Cengage Learning
2014
8th ed.
monographic
eng
xxxi, 683 pages : color illustrations ; 26 cm.
Contents: 1. Introduction to retailing: Perspectives on retailing -- Retail strategic planning and operations management -- 2. The retail environment: Retails customers -- Evaluating the competition in retailing -- Managing the supply chain -- Legal and ethical behavior -- 3. Market selection and location analysis: Market selection and retail location analysis -- 4. Managing retail operations: Managing a retailer's finances -- Merchandise buying and handling -- Retail pricing -- Advertising and retails selling -- Stier layout and design -- 5. Retailing's future: Reforming retails strategy --
Patrick M. Dunne, Robert F. Lusch, James R. Carver.
Includes bibliographical references and indexes.
Retail trade
HF5429.R47(8e)
658.8/7
9781285091136
1285091132
2012948792
DLC
120906
20211125124326.0
17454039
eng