Doyle, Charles, <br/><br/>
A dictionary of marketing. / 
Charles Doyle. 
 - 4th ed. 
 - xii, (various paging):  illustrations ;  19 cm. 
 - Oxford quick reference .
<br/><br/>Contents: A dictionary of marketing; major feature entries – 
<br/><br/><label>ISBN: </label>9780198736424 (pbk.) 
<br/><br/><label>LCCN: </label>2015958816 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Dictionaries.<br/>Marketing--Terminology.
<br/><br/><label>LC Class. No.: </label>HF5412.D69(4e)