TY  - BOOK
AU  - Doyle,Charles
TI  - A dictionary of marketing.
T2  - Oxford quick reference
SN  - 9780198736424 (pbk.)
AV  - HF5412.D69(4e) 
PY  - 2016///
CY  - New York
PB  - Oxford University Press
KW  - Marketing
KW  - Dictionaries
KW  - Terminology
N1  - Contents: A dictionary of marketing; major feature entries –
ER  -