01727cam a2200325 a 4500 16544307 OSt 20211125141302.0 101119s2012 nyuab b 001 0 eng 2010048858 015648725 Uk 9780073530024 (alk. paper) 0073530026 (alk. paper) (OCoLC)ocn682921031 DLC LC YDX YDXCP UKMGB DLC HF5429.L48(8e) 658.8/7 22 Levy, Michael, Retailing management. / Michael Levy, Barton A. Weitz. 8th ed. New York: McGraw-Hill/Irwin, 2012. xxvii, 675 p. : ill. (some col.), col. maps ; 29 cm. Includes bibliographical references and indexes. Contents: 1. The world of retailing: Introduction to the world of retailing -- Types of retailers -- Multichannel retailing -- Customer buying and behavior -- 2. Retailing strategies: Retail market strategies -- Financial strategies -- Retail locations -- Retail site location -- Human resource management -- Information systems and supply chain management -- Customer relationship management -- 3. Merchandise management: Managing the merchandise planning process -- Buying merchandise -- Retail pricing – Retail communication mix -- 4. Store management: managing the store -- Store layout, design, and visual merchandising -- Customer service -- Retail trade Management. Weitz, Barton A. 7 cbc orignew 1 ecip 20 y-gencatlg lcc BK 8123 15623 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-07 0 HF5429.L48(8e) K/1606/1606/19 2021-11-25 00:00:00 2021-11-25 BK