Cateora, Philip R. <br/><br/>
International marketing. / 
Philip R. Cateora, John L. Graham. 
 - 13th ed. 
 - Boston:  McGraw-Hill/Irwin,  2007. 
 - xxxii, 702 p. :  col. ill., col. maps ;  29 cm. 
<br/><br/> Includes index. 
<br/><br/>Contents: 1. Overview: The scope and challenges of international marketing -- The dynamic environment of international  trade -- 2. The cultural environment of global markets: History and geography: the foundation of culture -- Cultural dynamics in assessing global markets -- Culture, management style, and business systems -- The environment: a critical concern  -- The international legal environment: playing by the rules -- 3. Assessing global market opportunities: Developing a global vision through marketing research -- Emerging markets -- Multinational market regions and market groups -- 4.Developing global marking strategies: Global marketing management: planning and organization -- Products and services for consumers -- Products and services for businesses -- International marketing channels -- Exporting and logistics: special issues for business -- Integrated marking communications and international advertising Personal selling and sales management -- Pricing for international markets -- 5. Implementing global marketing strategies: Negotiating with international customers, partners. and regulators --         
<br/><br/><label>ISBN: </label>0073080063 (alk. paper) 9780073080062 
<br/><br/><label>LCCN: </label>2005057682 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing.<br/>International business enterprises.
<br/><br/><label>LC Class. No.: </label>HF1416.C37(13e) 
<br/><br/><label>Dewey Class. No.: </label>658.8/4