02413cam a22003614a 4500 14167246 OSt 20211125152219.0 051114s2007 mauab 001 0 eng 2005057682 0073080063 (alk. paper) 9780073080062 (OCoLC)ocm62302627 DLC LC YDX BAKER DLC pcc HF1416.C37(13e) 658.8/4 22 Cateora, Philip R. International marketing. / Philip R. Cateora, John L. Graham. 13th ed. Boston: McGraw-Hill/Irwin, 2007. xxxii, 702 p. : col. ill., col. maps ; 29 cm. Includes index. Contents: 1. Overview: The scope and challenges of international marketing -- The dynamic environment of international trade -- 2. The cultural environment of global markets: History and geography: the foundation of culture -- Cultural dynamics in assessing global markets -- Culture, management style, and business systems -- The environment: a critical concern -- The international legal environment: playing by the rules -- 3. Assessing global market opportunities: Developing a global vision through marketing research -- Emerging markets -- Multinational market regions and market groups -- 4.Developing global marking strategies: Global marketing management: planning and organization -- Products and services for consumers -- Products and services for businesses -- International marketing channels -- Exporting and logistics: special issues for business -- Integrated marking communications and international advertising Personal selling and sales management -- Pricing for international markets -- 5. Implementing global marketing strategies: Negotiating with international customers, partners. and regulators -- Export marketing. International business enterprises. Graham, John L. Publisher description http://www.loc.gov/catdir/enhancements/fy0632/2005057682-d.html Table of contents http://www.loc.gov/catdir/enhancements/fy0632/2005057682-t.html 7 cbc orignew 1 ocip 20 y-gencatlg lcc BK 8125 15625 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-07 0 HF1416.C37(13e) K/1592/1592/19 2021-11-25 00:00:00 1 2021-11-25 BK 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-07 0 HF1416.C371(13e) K/1593/1593/19 2021-11-25 00:00:00 2 2021-11-25 BK 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-07 0 HF1416.C372(13e) K/1623/1623/19 2021-11-26 00:00:00 3 2021-11-25 BK