TY  - BOOK
AU  - Cateora,Philip R.
AU  - Graham,John L.
TI  - International marketing.
SN  - 0073080063 (alk. paper)
AV  - HF1416.C37(13e) 
U1  - 658.8/4 22
PY  - 2007///
CY  - Boston
PB  - McGraw-Hill/Irwin
KW  - Export marketing
KW  - International business enterprises
N1  - Includes index; Contents: 1. Overview: The scope and challenges of international marketing -- The dynamic environment of international  trade -- 2. The cultural environment of global markets: History and geography: the foundation of culture -- Cultural dynamics in assessing global markets -- Culture, management style, and business systems -- The environment: a critical concern  -- The international legal environment: playing by the rules -- 3. Assessing global market opportunities: Developing a global vision through marketing research -- Emerging markets -- Multinational market regions and market groups -- 4.Developing global marking strategies: Global marketing management: planning and organization -- Products and services for consumers -- Products and services for businesses -- International marketing channels -- Exporting and logistics: special issues for business -- Integrated marking communications and international advertising Personal selling and sales management -- Pricing for international markets -- 5. Implementing global marketing strategies: Negotiating with international customers, partners. and regulators --
UR  - http://www.loc.gov/catdir/enhancements/fy0632/2005057682-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0632/2005057682-t.html
ER  -