Lees-Marshment, Jennifer.

Political marketing: principles and applications. / Jennifer Lees-Marshment. - New York: Routledge, 2009. - xix, 294 p. : ill. ; 26 cm.

Includes bibliographical references and index.

Contents:

9780415431286 (hbk.) 041543128X (hbk.) 9780415431293 (pbk.) 0415431298 (pbk.) 9780203875223 (ebook) 0203875222 (ebook)

2008054937

GBA917319 bnb

014909006 Uk


Campaign management.
Political campaigns.
Marketing--Political aspects.

JF2112.C3.L44

324.7/3