Lees-Marshment, Jennifer. <br/><br/>
Political marketing: principles and applications. / 
Jennifer Lees-Marshment. 
 - New York:  Routledge,  2009. 
 - xix, 294 p. :  ill. ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Contents: The political market and the rise of the political consumer -- What is political marketing? -- Political marketing strategy -- Understanding the market: market intelligence, consultation and participation -- Product development and branding -- Internal marketing; marketing to volunteers and the party -- Marketing communication and campaigns -- Marketing in government: delivering and staying in touch -- Global knowledge transfer -- Political marketing and democracy --    
<br/><br/><label>ISBN: </label>9780415431286 (hbk.) 041543128X (hbk.) 9780415431293 (pbk.) 0415431298 (pbk.) 9780203875223 (ebook) 0203875222 (ebook) 
<br/><br/><label>LCCN: </label>2008054937 
<br/><br/><label>Nat. Bib. No.: </label>GBA917319  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>014909006  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Campaign management.<br/>Political campaigns.<br/>Marketing--Political aspects.
<br/><br/><label>LC Class. No.: </label>JF2112.C3.L44 
<br/><br/><label>Dewey Class. No.: </label>324.7/3