01755cam a2200385 a 4500 15565697 OSt 20211125143333.0 081223s2009 enka b 001 0 eng 2008054937 GBA917319 bnb 014909006 Uk 9780415431286 (hbk.) 041543128X (hbk.) 9780415431293 (pbk.) 0415431298 (pbk.) 9780203875223 (ebook) 0203875222 (ebook) (OCoLC)ocn166382762 DLC LC BTCTA BAKER YDXCP UKM BWKUK BWK BWX DLC JF2112.C3.L44 324.7/3 22 Lees-Marshment, Jennifer. Political marketing: principles and applications. / Jennifer Lees-Marshment. New York: Routledge, 2009. xix, 294 p. : ill. ; 26 cm. Includes bibliographical references and index. Contents: The political market and the rise of the political consumer -- What is political marketing? -- Political marketing strategy -- Understanding the market: market intelligence, consultation and participation -- Product development and branding -- Internal marketing; marketing to volunteers and the party -- Marketing communication and campaigns -- Marketing in government: delivering and staying in touch -- Global knowledge transfer -- Political marketing and democracy -- Campaign management. Political campaigns. Marketing Political aspects. 7 cbc orignew 1 ecip 20 y-gencatlg lcc BK 8127 15627 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-07 JF2112.C3.L44 K/1617/1617/19 2021-11-25 00:00:00 1 2021-11-25 BK 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-07 0 JF2112.C3.L441 K/1618/1618/19 2021-11-25 00:00:00 2 2021-11-25 BK