TY  - BOOK
AU  - Lees-Marshment,Jennifer
TI  - Political marketing: principles and applications.
SN  - 9780415431286 (hbk.)
AV  - JF2112.C3.L44 
U1  - 324.7/3 22
PY  - 2009///
CY  - New York
PB  - Routledge
KW  - Campaign management
KW  - Political campaigns
KW  - Marketing
KW  - Political aspects
N1  - Includes bibliographical references and index; Contents: The political market and the rise of the political consumer -- What is political marketing? -- Political marketing strategy -- Understanding the market: market intelligence, consultation and participation -- Product development and branding -- Internal marketing; marketing to volunteers and the party -- Marketing communication and campaigns -- Marketing in government: delivering and staying in touch -- Global knowledge transfer -- Political marketing and democracy --
ER  -