01757cam a2200325 a 4500 2068883 OSt 20211126104306.0 940524s1994 enka b 001 0 eng 94020949 9781844807635 0415089859 (pbk.) DLC DLC DLC HF1416.D69 658.8/48 20 Phillips, Chris, Doole, Isobel International marketing strategy: analysis, development, and implementation. / Isobel Doole, and Robin Lowe. 5th ed. London ; New York: South-Western, 2008. xxiv, 461 p. : ill. ; Includes bibliographical references and index. Contents: 1. Analysis: An Introduction to international marketing -- The International trading environment -- Social and cultural considerations in international marketing -- International marketing research and opportunity analysis -- 2. Strategy development: International niche marketing strategies for small and medium-sized enterprises -- Global strategies -- Market entry strategies -- International product and service management -- 3. Implementation: International communications -- The management of international distribution and logistics -- Pricing for international markets -- International marketing implementation through enabling technologies Export marketing Management. Export marketing Management Case studies. Doole, Isobel. Lowe, Robin, 7 cbc orignew 1 ocip 19 y-gencatlg lcc BK 8130 15630 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-07 0 HF1416.D69(5e) K/1590/1590/19 2021-11-25 00:00:00 1 2021-11-25 BK 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-07 0 HF1416.D691(5e) K/1591/1591/19 2021-11-25 00:00:00 2 2021-11-25 BK