01639nam a22002537a 4500 OSt 20211126103033.0 120524t xxu||||| |||| 00| 0 eng d 0070610150 LC HF5415.S74 dc20 658.8 Stanton, William J. Fundamentals of marketing. / William J. Stanton, Michael J. Etzel, Bruce J. Walker 10th ed. London: McGraw Hill, 1994. xxi, 697 p. : ill. (chiefly col.); Includes index Contents: 1. Modern marketing and its environment: The field of marketing -- The changing marketing environment -- Strategic planning and forecasting -- Marketing research and information -- 2.Target markets: Market segmentation and target-market strategies -- Consumer buying behavior -- The business market -- 3. Product: Product planning and development -- Product-mix strategies -- Brands, packaging, and other product features -- 4. Price: Price determination -- Pricing strategies -- 5. Distribution; Channel of distribution -- Retailing -- Wholesale and physical distribution -- 6. Promotion: The promotional program -- Personal selling and sales management -- Advertising, sales promotion, and public relations -- 7. Marketing in special fields: Services marketing by for-profit and non profit organization -- International marketing -- 8. Managing the marketing effort: Marketing implementation and evaluation -- Marketing; appraisal and prospects -- Marketing. Etzel, Michael J. Walker, Bruce J. lcc BK 8131 15631 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-07 0 HF5415.S74(10e) K/1608/1608/19 2021-11-26 00:00:00 2021-11-26 BK