01616cam a22002654a 4500 14162759 OSt 20211129162506.0 051031s2007 njua b 001 0 eng 9780137018284 DLC LC YDX BAKER DLC HF5415.32.S64 Solomon, Michael R. Consumer behavior: buying, having, and being. / Michael R. Solomon, Judith Lynne Zaichkowsky and Rosemary Polegato. 5th Canadian ed. Upper Saddle River, New Jersey: Pearson Prentice Hall, 2010. xiv, 591 p. : ill. (chiefly col.) ; 29 cm. Includes bibliographical references and indexes. Contents: 1. Consumers in the marketplace: An introduction to consumer behaviour -- 2. Consumers as individuals: Perception -- Learning and memory -- Motivation and values -- The self -- Personality and lifestyles -- Attitudes -- Attitude change and interactive communications -- 3. Consumers as decision makers: Individual decision making -- Buying and disposing -- Group influence and opinion leadership -- Household decision making -- 4. Consumers and subcultures: Income and social class -- Age subcultures -- Canadian identity and ethnic subcultures -- 5. Consumers and culture: Cultural influences on consumer behaviour -- The creation and diffusion of culture -- Consumer behavior. Zaichkowsky, Judith Lynne Polegato, Rosemary lcc BK 8148 15648 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-07 HF5415.32.S64(5e) K/1609/1609/19 2021-11-29 00:00:00 2021-11-29 BK