Solomon, Michael R. creator Zaichkowsky, Judith Lynne Polegato, Rosemary text bibliography nju Upper Saddle River, New Jersey Pearson Prentice Hall 2010 2007 5th Canadian ed. monographic eng

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xiv, 591 p. : ill. (chiefly col.) ; 29 cm. Contents: 1. Consumers in the marketplace: An introduction to consumer behaviour -- 2. Consumers as individuals: Perception -- Learning and memory -- Motivation and values -- The self -- Personality and lifestyles -- Attitudes -- Attitude change and interactive communications -- 3. Consumers as decision makers: Individual decision making -- Buying and disposing -- Group influence and opinion leadership -- Household decision making -- 4. Consumers and subcultures: Income and social class -- Age subcultures -- Canadian identity and ethnic subcultures -- 5. Consumers and culture: Cultural influences on consumer behaviour -- The creation and diffusion of culture -- Michael R. Solomon, Judith Lynne Zaichkowsky and Rosemary Polegato. Includes bibliographical references and indexes. Consumer behavior HF5415.32.S64 9780137018284 DLC 051031 20211129162506.0 14162759