TY  - BOOK
AU  - Solomon,Michael R.
AU  - 
AU  - 
TI  - Consumer behavior: buying, having, and being.
SN  - 9780137018284
AV  - HF5415.32.S64 
PY  - 2010///
CY  - Upper Saddle River, New Jersey
PB  - Pearson Prentice Hall
KW  - Consumer behavior
N1  - Includes bibliographical references and indexes; Contents: 1. Consumers in the marketplace: An introduction to consumer behaviour -- 2. Consumers as individuals: Perception -- Learning and memory -- Motivation and values -- The self -- Personality and lifestyles -- Attitudes -- Attitude change and interactive communications -- 3. Consumers as decision makers: Individual decision making -- Buying and disposing -- Group influence and opinion leadership -- Household decision making -- 4. Consumers and subcultures: Income and social class -- Age subcultures -- Canadian identity and ethnic subcultures -- 5. Consumers and culture: Cultural influences on consumer behaviour -- The creation and diffusion of culture --
ER  -