01754pam a2200229 a 4500001000800000005001700008008004100025010001700066020001500083040001800098050001600116082001400132100001900146245006000165250001200225260005200237300008300289500002200372505109600394650001501490700001901505112352820210414113933.0940304s1995    nyuab         001 0 eng    a   94008845   a0023347015  aDLCcDLCdDLC00aHF5415.E86500a658.82201 aEvans, Joel R.10aPrinciples of marketing /cJoel R. Evans, Barry Berman.  a3rd ed.  aEnglewoods Cliffs, NJ :bPrentice Hall,cc1995.  axxxi, 521, [78] p. :bcol. ill., maps ;c28 cm. +e1 computer disk (3 1/2 in.)  aIncludes indexes.  aContents: An Introduction to marketing : An Overview of marketing -- The Envrionment of marketing -- Developing, integrating, and analyzing the marketing plan -- Information for marketing decisions -- Broadening the scope of marketing : Societal, ethical, and consumer issues -- International marketing -- Consumer analysis:understanding and responding to diversity in the marketplace : Final consumers -- Organizational consumers -- Developing a target market strategy -- Product planning : Basic concepts in product planning -- Goods versus services marketing -- Conceiving, developing and managing products -- Distribution planning : Considerations in distribution planning and physical distribution -- Wholesaling and retailing -- Pormotion planning : The Context of promotion planning -- Advertising and public relations -- Personal selling and sales promotions -- Price planning : Considerations in price planning -- Developing and applying a pricing strategy -- Appendixies : A : Careers in marketing -- B : Marketing mathematics -- C : Computer-based marketing exercises -- Glossary. 0aMarketing.1 aBerman, Barry.