01973pam a2200277 a 4500 1123528 20210414113933.0 940304s1995 nyuab 001 0 eng 94008845 0023347015 DLC DLC DLC HF5415.E865 658.8 20 Evans, Joel R. Principles of marketing / Joel R. Evans, Barry Berman. 3rd ed. Englewoods Cliffs, NJ : Prentice Hall, c1995. xxxi, 521, [78] p. : col. ill., maps ; 28 cm. + 1 computer disk (3 1/2 in.) Includes indexes. Contents: An Introduction to marketing : An Overview of marketing -- The Envrionment of marketing -- Developing, integrating, and analyzing the marketing plan -- Information for marketing decisions -- Broadening the scope of marketing : Societal, ethical, and consumer issues -- International marketing -- Consumer analysis:understanding and responding to diversity in the marketplace : Final consumers -- Organizational consumers -- Developing a target market strategy -- Product planning : Basic concepts in product planning -- Goods versus services marketing -- Conceiving, developing and managing products -- Distribution planning : Considerations in distribution planning and physical distribution -- Wholesaling and retailing -- Pormotion planning : The Context of promotion planning -- Advertising and public relations -- Personal selling and sales promotions -- Price planning : Considerations in price planning -- Developing and applying a pricing strategy -- Appendixies : A : Careers in marketing -- B : Marketing mathematics -- C : Computer-based marketing exercises -- Glossary. Marketing. Berman, Barry. 7 cbc orignew 1 ocip 19 y-gencatlg lcc BK 815 8315 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-07 0 HF5415.E865 2119/12 2012-05-07 00:00:00 2012-05-07 BK