02041cam a22003018a 4500 14169112 OSt 20220907154755.0 051115s2006 nju b 001 0 eng 2012017351 9780132720823 / 9780273768562 DLC LC pcc HF5429.B45(12e) 658.8/7 22 Berman, Barry. 327 Retail management: a strategic approach. / Barry Berman, Joel R. Evans. 12th ed. Upper Saddle River, New Jersey: Pearson, 2013. xxviii, 589 p.: ill.; 29 cm. Includes bibliographical references and indexes. Contents: 1. An Overview of strategic retail management: An introduction to retailing -- Building and sustaining relationships in retailing -- Strategic planning in retailing -- 2. Situation analysis: Retail institutions by ownership -- Retail institutions by store-based strategy mix -- Web, nonstore-based and other forms of nontraditional retailing -- 3. Targeting customers and gathering information: Identifying and understanding consumers -- Information gathering and processing in retailing -- 4. Choosing a store location: Trading-area analysis -- Site selection -- 5. Managing a retail business: Retail organization and human resource management -- Operations management: Financial dimensions -- Operations management: operational dimensions -- 6. Merchandise management and pricing: Developing merchandise plans -- Implementing merchandise plans -- Financial merchandise management -- Pricing in retailing -- 7. Communicating with the customer: Establishing and maintaining a retail image -- Promotional strategy -- 8. Putting it all together: Integrating and controlling the retail strategy -- Retail trade Management. 328 Evans, Joel R. 329 7 cbc orignew 1 ocip 20 y-gencatlg lcc BK 8150 15650 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-07 HF5429.B45(12e) K/1472/1472/19 2021-11-29 00:00:00 1 2021-11-29 BK 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-07 HF5429.B451(12e) K/1473/1473/19 2021-11-29 00:00:00 2 2021-11-29 BK 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-07 HF5429.B452(12e) K/1474/1474/19 2021-11-29 00:00:00 3 2021-11-29 BK 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-07 HF5429.B453(12e) K/1475/1475/19 2021-11-29 00:00:00 4 2021-11-29 BK 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-07 HF5429.B454(12e) K/1476/1476/19 2021-11-29 00:00:00 5 2021-11-29 BK 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-07 HF5429.B455(12e) K/1477/1477/19 2021-11-29 00:00:00 6 2021-11-29 BK 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-07 HF5429.B456(12e) K/1478/1478/19 2021-11-29 00:00:00 7 2021-11-29 BK 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-07 HF5429.B457(12e) K/1607/1607/19 2021-12-13 00:00:00 8 2021-11-29 BK