Kotler, Philip. <br/><br/>
Marketing for hospitality and tourism. / 
Philip Kotler, John T. Bowen, James C. Makens. 
 - 6th ed. 
 - ii, 629 pages :  color illustrations ;  29 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Contents: Introduction: marketing for hospitality and tourism -- Service characteristics of hospitality and tourism marketing -- The marketing environment -- The role of marketing in strategic planning -- Marketing information systems and marketing research -- Consumer markets and consumer buying behavior -- Organizational buyer behavior of group market -- Market segmentation, targeting and positioning -- Designing and managing products -- Internal marketing -- Pricing products: pricing considerations, approaches and strategy -- Distribution channels -- Promoting products: communication and promotion policy and advertising -- Promoting products: public relations and sales promotion -- Professional sales -- Direct and online marketing: building customer relationships -- Destination marketing -- Next year's marketing plan --  
<br/><br/><label>ISBN: </label>97801292020037 1292020032 
<br/><br/><label>LCCN: </label>2012037955 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality industry--Marketing.<br/>Tourism--Marketing.
<br/><br/><label>LC Class. No.: </label>TX911.3.M3.K68(6e) 
<br/><br/><label>Dewey Class. No.: </label>338.4/791068