TY  - BOOK
AU  - Kotler,Philip
AU  - 
AU  - 
TI  - Marketing for hospitality and tourism.
SN  - 97801292020037
AV  - TX911.3.M3.K68(6e) 
U1  - 338.4/791068 23
PY  - 2014///
CY  - Harlow
PB  - Pearson
KW  - Hospitality industry
KW  - Marketing
KW  - Tourism
N1  - Includes bibliographical references and index; Contents: Introduction: marketing for hospitality and tourism -- Service characteristics of hospitality and tourism marketing -- The marketing environment -- The role of marketing in strategic planning -- Marketing information systems and marketing research -- Consumer markets and consumer buying behavior -- Organizational buyer behavior of group market -- Market segmentation, targeting and positioning -- Designing and managing products -- Internal marketing -- Pricing products: pricing considerations, approaches and strategy -- Distribution channels -- Promoting products: communication and promotion policy and advertising -- Promoting products: public relations and sales promotion -- Professional sales -- Direct and online marketing: building customer relationships -- Destination marketing -- Next year's marketing plan --
ER  -