02391cam a22004097i 4500 17976232 OSt 20211129143407.0 131219s2015 nyua b 001 0 eng d 2013957985 0077861027 9780077861025 (OCoLC)ocn870517676 YDXCP LC BDX rda OKJ OCLCF DLC lccopycat HF5415.G67(4e) Grewal, Dhruv. Marketing. / Dhruv Grewal, Michael Levy. 4th ed. New York: Mcgraw-Hill Education, 2015. xiii, 497 pages : color illustrations ; 28 cm text txt rdacontent unmediated n rdamedia volume nc rdacarrier Includes bibliographical references (pages 439-465) and index. Contents: Contents: 1. Assessing the marketplace: Overview of marketing – Developing marketing strategies and a marketing plan – Social and mobile marketing – Marketing ethics – Analyzing the marketing environment – 2. Understanding the marketplace: Consumer behavior – Business- to- business marketing – Global marketing – 3. Targeting the marketplace: Segmentation, targeting, and positioning – 4. Value creation: Products, branding, and packaging decisions – Developing new products -- services; The intangible product – 5. Value capture Pricing concepts for establishing value – 6. Value delivery; designing the channel and supply chain: Supply chain and channel management – Retailing and multichannel marketing – 7. Value communication: Integrated marketing communications – Advertising, public relations, and Sales promotions – Personal selling and sales management -- Marketing. Marketing. fast (OCoLC)fst01010167 Levy, Michael. Table of contents only http://www.loc.gov/catdir/enhancements/fy1506/2013957985-t.html Publisher description http://www.loc.gov/catdir/enhancements/fy1506/2013957985-d.html Contributor biographical information http://www.loc.gov/catdir/enhancements/fy1511/2013957985-b.html 7 cbc copycat 2 ncip 20 y-gencatlg lcc BK 8153 15653 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-07 0 HF5415.G67(4e) K/1639/1639/19 2021-11-29 00:00:00 1 2021-11-29 BK 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-07 0 HF5415.G671(4e) K/1640/1640/19 2021-11-29 00:00:00 2 2021-11-29 BK 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-07 0 HF5415.G672(4e) K/1641/1641/19 2021-11-29 00:00:00 3 2021-11-29 BK