@book{8160,
	author = {Kurtz, David L},
	title = {Boone & Kurtz Contemporary marketing. /},
	publisher = {South-western Cengage Learning,},
	year = {2014.},
	address = {Mason, OH:},
	edition = {16th ed.},
	url = {http://www.loc.gov/catdir/enhancements/fy1318/2012948255-b.html}
}