Kurtz, David L creator Boone, Louis E. text bibliography at 2014 16th ed. monographic eng

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xxxiii, (various paging): illustrations ; 29 cm Contents: 1. Designing customer-oriented marketing strategies: Marketing: the art and science of satisfying customers -- Strategic planning in contemporary marketing -- The marketing environment, ethics, and social responsibility -- Social media: living in the connected world -- E-Business: managing the customer experience -- 2. Understanding buyers and markets: Consumer behavior -- Business-to-business (B2B) marketing -- Global marketing -- 3. Target market selection: Market segmentation, targeting and positioning -- Marketing research and sales forecasting -- Relationship marketing and customer relationship management(CRM) -- 4. Product decisions: Product and service strategies -- Developing and managing brand and product categories -- 5. Distribution decisions: Marketing channels and supply chain management -- Retailers, wholesalers and direct marketers -- 6. Promotional decisions: Integrated marketing communications, advertising and public relations -- Personal selling and sales promotion -- 7. Pricing decisions: Pricing concepts -- Pricing strategies -- David L. Kurtz. Includes bibliographical references and index. Marketing HF5415.K84(16e) 9781133628460 113362846X 2012948255 http://www.loc.gov/catdir/enhancements/fy1318/2012948255-b.html http://www.loc.gov/catdir/enhancements/fy1318/2012948255-d.html http://www.loc.gov/catdir/enhancements/fy1318/2012948255-t.html http://www.loc.gov/catdir/enhancements/fy1318/2012948255-b.html http://www.loc.gov/catdir/enhancements/fy1318/2012948255-d.html http://www.loc.gov/catdir/enhancements/fy1318/2012948255-t.html DLC 120829 20211129160832.0 17446001 eng