Keegan, Warren J. <br/><br/>
Global marketing management. / 
Warren J. Keegan, Elyse Arnow Brill. 
 - 8th ed. 
 - xxii, 457 pages;  27 cm 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/>Contents:1.  Introduction and overview: introduction to global marketing -- 2. The global marketing environment: The global economic environment -- The political, legal, and regulatory environments of global marketing -- The global cultural environment -- 3. Analyzing and targeting global market opportunities: Global customers -- global marketing information systems and research -- Segmentation, targeting, and positioning -- 4. Global marketing strategy: Global entry and expiration strategies -- Competitive analysis and strategy -- 5. Creating global marking programs: Product decisions -- Pricing decisions -- Global marketing channels -- Global integrated marketing communications -- 6 Managing the global marketing program: Global organization and leadership: managing the global marketing effort -- Global corporate social responsibility and environmental sustainability -- The future  of global marketing --      
<br/><br/><label>ISBN: </label>9780136157397 (alk. paper) 0136157394 (alk. paper) 
<br/><br/><label>LCCN: </label>2012046786 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing--Management.<br/>Export marketing--Management--Case studies.
<br/><br/><label>LC Class. No.: </label>HF1416.K44(8e) 
<br/><br/><label>Dewey Class. No.: </label>658.8/4