01608nam a22002537a 4500 OSt 20211130124852.0 120510t xxu||||| |||| 00| 0 eng d 9780176648824 0176648828 LC HF5415.K88 Kurtz, David L. Contemporary marketing. / David L Kurtz, H. F. Mackenzie and Kim Snow. 3rd Canadian ed. Ontario: Nelson education, 2013. xxvii, 543 p. + [various paging]: ill.; Includes index. Contents: 1.Designing customer-oriented marketing strategies: Marking: the art and science of satisfying customer -- Strategic planning in contemporary marking -- Creating an effective marketing plan -- 2. Understanding buyers and markets: Customer behavior -- Business-to-business (B2B) marketing -- Serving global markets -- 3. Target market selection: Marketing research, decision support systems, and sales forecasting -- Marketing segmentation, targeting, and positioning -- 4. Product decisions: Product and service strategies -- Developing and managing brand and product strategies -- 5. Distribution decisions: Marketing channels and supply chain management -- Retailers, wholesalers, and direct marketers -- 6.Promotional decisions: Integrated marketing communications -- Advertising and digital communications -- Personal selling and sales promotion -- 7. Pricing decisions: pricing concepts and strategies -- Marketing. Mackenzie, H. F.(Herb) Snow, Kim lcc BK 8163 15663 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-07 HF5415.K88(3e) K/1648/1648/19 2021-12-02 00:00:00 2021-12-02 BK