TY  - BOOK
AU  - 
AU  - 
AU  - 
TI  - Contemporary marketing.
SN  - 9780176648824
AV  - HF5415.K88 
PY  - 2013///
CY  - Ontario: 
PB  - Nelson education
KW  - Marketing.
N1  - Includes index; Contents: 1.Designing customer-oriented marketing strategies: Marking: the art and science of satisfying customer  -- Strategic planning  in contemporary marking -- Creating an effective marketing plan -- 2. Understanding buyers and markets: Customer behavior -- Business-to-business (B2B) marketing -- Serving  global markets -- 3. Target market selection: Marketing research, decision support systems, and sales forecasting -- Marketing segmentation, targeting, and positioning -- 4. Product decisions: Product and service strategies -- Developing and managing brand and product strategies -- 5. Distribution decisions: Marketing channels and supply chain management -- Retailers, wholesalers, and direct marketers -- 6.Promotional decisions: Integrated marketing communications -- Advertising and digital communications -- Personal selling and sales promotion -- 7. Pricing decisions: pricing concepts and strategies  --
ER  -